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See what AI sees when it looks at your business

AI assistants are becoming a new layer between customers and companies. maesee shows whether your business is visible, understood, trusted and recommendable using observed model behaviour and evidence-based scoring.

maesee diagnostic scan
Analysing: examplebusiness.com
Running AI visibility scan
Website evidence captured
Company profile generated
Calibrated AI test set
Competitor mentions detected
Recommendation behaviour scored
Test setDURTA v0.1
Model coverageOpenAI only
Evidence capturedAll model responses
AI Distribution ScoreMODERATE
61/100
Confidence: Medium
Observed gap: Competitors appeared more often in high-intent recommendation prompts
Category visibilityLow
Recommendation presenceInconsistent
Unsupported claims1 detected

Illustrative diagnostic preview only.

The shift

AI is becoming a new distribution channel

For two decades, businesses optimised for search engines, websites, apps and marketplaces. A new layer is now emerging between customers and businesses: the AI assistant.

A growing number of customer journeys begin with questions like:

  • What is the best temporary car insurance provider?
  • Which accounting software suits a small business?
  • Compare EV charging networks.
  • Recommend a mortgage broker for first-time buyers.

If AI systems cannot confidently find, understand and recommend your business, you may lose future demand before customers ever reach your website.

Google Search
search-led discovery
AI Assistant
AI-led recommendation
Destination
Your business
product, service or offering

Prompt evidence

What AI says matters

maesee tests the answers AI systems give when customers ask real discovery, comparison and recommendation questions.

Customer asks

“Which companies should I consider for temporary car insurance in the UK?”

AI response

For temporary car insurance in the UK, you could consider Cuvva, Veygo, Tempcover and other short-term insurance specialists. The best option depends on duration, eligibility and vehicle type.

Extracted evidence

AI mentionedCuvva, Veygo, Tempcover
MissingYour business
DURTA signalDiscoverability gap
Why it mattersDemand may be routed elsewhere before the customer reaches your website

Illustrative example showing the type of evidence maesee captures from observed model responses.

The framework

DURTA: five dimensions of AI Distribution Readiness

The structured assessment framework maesee runs. It measures observed AI behaviour across five stages, each scored against documented, evidence-based criteria.

D
Discoverable
U
Understandable
R
Recommendable
T
Trustworthy
A
Actionable
Discoverable

Can AI find your business?

Signal: Presence in category prompts
Failure: Not mentioned when competitors are
Understandable

Does AI describe you correctly?

Signal: Accuracy of model-generated profile
Failure: Key differentiators missing or wrong
Recommendable

Does AI recommend you?

Signal: Recommendation rate in buyer scenarios
Failure: Competitors recommended; you are not
Trustworthy

Can AI speak about you accurately?

Signal: Factual consistency across responses
Failure: Inaccuracies undermine AI confidence
Actionable

Can AI identify the next step?

Signal: Correct quote, purchase, booking, demo or contact path identified
Failure: AI cannot route the customer into the right action

The product

Start with an AI Discoverability Snapshot

A fast, evidence-based diagnostic that answers the first and most important question: how visible and recommendable is your business to AI systems today?

What you receive

AI Distribution Readiness Score
Five DURTA dimension scores
Observed AI response evidence
Competitor visibility summary
Key gaps and risks identified
Prioritised recommendations
AI Product Fact Sheet
Methodology note and confidence table

How it works

1

Define the diagnostic scope

We agree the market, competitors, customer scenarios and priority use cases before testing begins.

2

Run a calibrated AI test set

We test carefully selected discovery, comparison and recommendation scenarios using a repeatable methodology tailored to your market.

3

Capture the model evidence

Every AI response is recorded, reviewed and converted into structured evidence for analysis

4

Apply rule-based scoring

Scores are calculated against documented DURTA criteria, based on observed model behaviour rather than subjective opinion.

5

Deliver findings and next steps

You receive a clear, plain-language report, practical recommendations and a walkthrough of the evidence behind the score.

Methodology

Evidence, not opinion

maesee scores observable AI behaviour. Every finding is backed by captured model responses. Every score can be traced to documented criteria.

Observed model behaviour

We test AI models directly and capture their actual responses. Scores are based on what AI does, not what it might do.

Structured evidence extraction

Every response is structured against consistent criteria before scoring. Evidence is traceable and reproducible.

Rule-based score calculation

Scores are calculated by applying documented rules to extracted evidence. No subjective AI opinion is involved.

Limitation: Scores reflect observed model response behaviour under controlled, repeatable testing. They are a diagnostic indicator and AI visibility proxy, not a definitive measure across all AI systems. Every report includes a methodology note covering the models tested, test set version, scoring version, audit date and confidence levels.

Example output

What you receive

The Snapshot produces a structured AI Distribution Readiness Report. Below is an illustrative example.

AI Distribution Readiness Report

Example Business

Audit date: June 2026  ·  Test set: DURTA v0.1  ·  Model coverage: OpenAI only

61/100
MODERATE
Confidence: Medium

Dimension scores

Discoverability12/20
Understandability14/20
Recommendation11/20
Trustworthiness14/20
Actionability10/20

Top finding

AI could explain the business, but did not consistently recommend it in high-intent scenarios.

Priority action

Create clearer use-case content and an AI Product Fact Sheet.

Who it is for

Built for businesses that depend on being found

maesee is designed for organisations that rely on digital acquisition, discovery and customer trust.

Insurance

Motor, travel, short-term, specialist

Financial services

Lending, banking, wealth, fintech

SaaS

B2B software, tools, platforms

Marketplaces

Comparison, two-sided, aggregators

E-commerce

D2C, retail, subscription

Travel

Accommodation, transport, experiences

Professional services

Legal, advisory, consulting

Private equity

Portfolio company AI readiness

If new customers find you through search, comparison and recommendation today, AI-mediated discovery will matter to you tomorrow.

Outcomes

What you will know afterwards

01How visible are we to AI systems today?

02Does AI recommend us in the scenarios that matter, and how do we compare with competitors?

03What does AI get wrong about us?

04What is preventing stronger recommendations?

05Which changes would have the biggest impact?

06How prepared are we for AI-mediated customer journeys?

If AI was asked about your business, what would it say?

maesee shows you where you stand, why, and what to do next.