Privacy Policy

1. Who we are

maesee provides AI Distribution Readiness diagnostics. It observes how AI systems discover, understand, recommend and represent a business, alongside direct business/source evidence about readiness for AI-mediated action. Baselane Limited is its legal operator.

Our details are:

• Company name: Baselane Limited
• Registered company number: 16956972
• ICO registration number: ZC212235
• Contact for privacy matters: [email protected]

If you have any questions about this policy or how we handle your data, please contact us at the email above.

2. What this policy covers

This policy covers personal data we collect when you:

• Visit our website
• Submit an enquiry or contact form
• Contact us through WhatsApp
• Book or attend a diagnostic call with us
• Submit an AI Distribution Readiness Check request, or commission an AI Distribution Readiness Assessment
• Sign up to receive updates from us, where this is offered

It does not cover third-party websites we link to. Those sites have their own privacy policies.

3. The personal data we collect

We aim to collect only the data we need.

Data you give us directly:

• Name
• Email address
• Company name
• Phone number, where you provide it
• The content of any message or enquiry you send us
• Business information, competitor or alternative information, website URLs and optional context supplied by the requester for a diagnostic
• Where you contact us through WhatsApp: your WhatsApp phone number, your WhatsApp profile information made available to a WhatsApp Business account, the content of messages you choose to send, and other information you voluntarily provide during the conversation

Please do not send us customer personal data or special-category or sensitive personal data (such as health, financial, or political information) through WhatsApp or any other channel unless we have specifically asked for it.

Data we collect automatically when you visit the website:

• Basic technical data such as IP address and browser type, which may be processed by our hosting provider in order to serve the website

We do not currently use website analytics tools or advertising trackers. We will update this policy if we add them.

Data from third parties:

• We may receive limited information from our scheduling tool when you book a call with us. This is explained in section 6.

We do not knowingly collect special category data such as health, ethnicity or political views, and we ask that you do not share such information with us.

4. How we use your data and our lawful basis

Under UK data protection law we must have a lawful basis for using your personal data. The table below sets out what we do and why.

Where our basis is legitimate interests, we have considered whether this is fair to you and we only proceed where your rights do not override our interest. You can object to this processing, as explained in section 8.

5. The diagnostic service and your data

When we run a maesee diagnostic, the assessment is about a business and how AI systems respond to questions about that business. It uses confirmed business context, observed AI behaviour and direct business/source evidence. Defined deterministic rules calculate diagnostic scores; confidence is separate. Customer personal data is not required. We do not require your customers' personal data to produce a diagnostic.

Contact and engagement information is used to communicate with you and deliver the diagnostic. A Check request sends your contact information, business information, competitor or alternative information, website URLs and any optional context you supply through our website backend and Resend to maesee by email. The website does not save a Check request in a maesee request database or browser storage. The email is retained as the request record. Diagnostic and audit information may subsequently be processed and stored separately when maesee performs an agreed assessment. Do not include customer personal data or special-category data.

6. Who we share your data with

We do not sell your personal data. We share it only where necessary to run our business, with service providers who process data on our behalf. These are:

• Check request email delivery: Resend (Plus Five Five, Inc.) receives the contact information, business information, competitor or alternative information, website URLs and optional context included in the request notification. See its Privacy Policy and Data Processing Addendum.
• Website hosting: Replit, Inc. (United States)
• Email and communications: Google LLC (United States), operating as Google Workspace
• Font delivery: this website requests Inter from Google Fonts. Your browser connects to Google’s font servers to load the font, sharing technical connection information such as your IP address.
• Call booking and scheduling: Calendly LLC (United States)
• WhatsApp messaging: WhatsApp LLC (United States), where you choose to contact us through WhatsApp
• Professional advisers such as accountants and lawyers, where needed

Where you choose to contact us through WhatsApp, you are using a service operated by WhatsApp LLC. WhatsApp processes your information under its own privacy policy and terms of service. We recommend reading WhatsApp's privacy policy before sending us a message through that channel.

We may also disclose data where required by law or to protect our legal rights.

7. International transfers

Some service providers process data outside the UK. Resend’s published Data Processing Addendum states that its primary processing takes place in the United States and provides for standard contractual clauses with the UK Addendum for relevant UK transfers. Google and Calendly participate in the UK extension to the EU–US Data Privacy Framework. Replit transfers are covered by standard contractual clauses. Where you contact us through WhatsApp, WhatsApp LLC may process your data in the United States; that processing is governed by WhatsApp's own applicable privacy terms and safeguards. We will update this section if our providers or safeguards change.

8. Your rights

Under UK data protection law you have the right to:

• Be informed about how we use your data
• Access the personal data we hold about you
• Have inaccurate data corrected
• Have your data erased in certain circumstances
• Restrict how we use your data
• Object to processing based on legitimate interests
• Receive your data in a portable format in certain circumstances
• Withdraw consent at any time, where we rely on consent

To exercise any of these rights, contact us at [email protected]. We will respond within one month. There is normally no charge.

9. How long we keep your data

We keep personal data only for as long as we need it.

• Enquiries that do not become engagements: up to 12 months
• Client and engagement records: for the duration of the engagement and for 6 years afterwards, to meet our legal and accounting obligations
• Marketing contacts: until you unsubscribe or ask us to remove you

10. Cookies

Our website currently uses only strictly necessary cookies, which are required for the site to function. We do not use analytics cookies or advertising cookies at this time. Our Cookie Policy explains the current position. We will update both policies before introducing non-essential cookies.

11. Data security

We take reasonable technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your data and review our measures regularly.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be available on our website, with the date it was last updated shown at the top.

13. How to contact us and complaints

For any privacy question or request, contact us at [email protected].

If you are not satisfied with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO).

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would ask that you contact us first so we can try to resolve the matter directly.

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