Legal
This Privacy Policy explains how Baselane Limited collects, uses and protects personal data when you visit our website, contact us, or use our AI Distribution Readiness services, including maesee.
Baselane Limited is the data controller responsible for your personal data.
Baselane Limited is a consulting and venture business that provides AI Distribution Readiness diagnostics and advisory services. maesee is our diagnostic product, which tests how AI systems discover, understand, recommend, trust and act on information about a business.
Our details are:
If you have any questions about this policy or how we handle your data, please contact us at the email above.
This policy covers personal data we collect when you:
It does not cover third-party websites we link to. Those sites have their own privacy policies.
We aim to collect only the data we need.
Data you give us directly:
Data we collect automatically when you visit the website:
We do not currently use website analytics tools or advertising trackers. We will update this policy if we add them.
Data from third parties:
We do not knowingly collect special category data such as health, ethnicity or political views, and we ask that you do not share such information with us.
Under UK data protection law we must have a lawful basis for using your personal data. The table below sets out what we do and why.
| What we do | Data used | Lawful basis |
|---|---|---|
| Respond to your enquiry or contact form | Name, email, company, message | Legitimate interests: responding to people who contact us |
| Arrange and hold a diagnostic call | Name, email, company, booking details | Legitimate interests, and steps taken at your request before entering a contract |
| Deliver a diagnostic, including an AI Discoverability Snapshot | Name, email, company, engagement details | Performance of a contract with you |
| Keep records of our work and transactions | Contact and engagement details | Legal obligation, for example tax and accounting |
| Send you updates or marketing, where you have asked to receive them | Name, email | Consent, which you can withdraw at any time |
Where our basis is legitimate interests, we have considered whether this is fair to you and we only proceed where your rights do not override our interest. You can object to this processing, as explained in section 8.
When we run a maesee diagnostic, the assessment is about a business and how AI systems respond to questions about that business. It is based on website content and tested model responses, not on the personal data of your customers. We do not require your customers' personal data to produce a diagnostic.
The personal data we hold in connection with a diagnostic is the contact and engagement information of the client we are working with, used to deliver the service and communicate with you.
We do not sell your personal data. We share it only where necessary to run our business, with service providers who process data on our behalf. These are:
We may also disclose data where required by law or to protect our legal rights.
Our service providers listed in section 6 are based in the United States. Where your data is transferred outside the UK, we rely on appropriate safeguards. Google and Calendly participate in the UK extension to the EU–US Data Privacy Framework. Replit transfers are covered by standard contractual clauses. We will update this section if our providers or safeguards change.
Under UK data protection law you have the right to:
To exercise any of these rights, contact us at info@maesee.com. We will respond within one month. There is normally no charge.
We keep personal data only for as long as we need it.
Our website currently uses only strictly necessary cookies, which are required for the site to function. We do not use analytics cookies or advertising cookies at this time. We will update this policy and add a full Cookie Policy if we introduce non-essential cookies in future.
We take reasonable technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your data and review our measures regularly.
We may update this policy from time to time. The latest version will always be available on our website, with the date it was last updated shown at the top.
For any privacy question or request, contact us at info@maesee.com.
If you are not satisfied with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO).
We would ask that you contact us first so we can try to resolve the matter directly.
Privacy Policy for Baselane Limited. maesee is a product of Baselane Limited.
| Version | Date | Change |
|---|---|---|
| 0.1 | 13 June 2026 | Initial draft for pre-launch site. Essential cookies only. ICO registration number to be added on registration. |