Company
maesee is a diagnostic product by Baselane Limited, created to help businesses understand whether AI systems can find them, understand them, recommend them and route customers towards the right next action.
We believe AI is becoming a new discovery and decision layer between customers and businesses. People are no longer only using search engines to find answers. They are asking AI assistants to compare options, explain choices and recommend what to do next.
That changes how businesses need to think about visibility.
For years, companies have invested in SEO, websites, content, conversion journeys and digital performance. Those things still matter, but a new question is emerging:
Can AI find, understand and recommend your business?
Most businesses cannot answer that question clearly. They do not know whether AI systems surface them in relevant conversations, explain them accurately, recommend them for the right customer needs, or make unsupported claims about them.
maesee was created to make that visible.
It gives businesses a structured, evidence-based way to understand how they appear in AI-generated discovery and recommendation moments.
maesee is built by Baselane Limited.
Baselane Limited works with businesses on product strategy, AI strategy, digital distribution and venture development. maesee sits within that work as the product behind Baselane Limited's AI Distribution Readiness™ consulting proposition.
The goal is practical: help businesses understand where they stand, what is missing, and what to improve as AI becomes a more important part of customer discovery.
Baselane Limited is the company behind the work.
AI Distribution Readiness is the consulting proposition: helping businesses assess and improve whether they are ready for AI-mediated discovery, recommendation and action.
DURTA™ is the scoring framework used to assess readiness across five dimensions: Discoverability, Understandability, Recommendation, Trustworthiness and Actionability.
maesee is the diagnostic product that runs the assessment and turns the findings into a clear report.
maesee is built around a simple principle: score observable AI behaviour and evidence, not vague opinion.
That means the diagnostic does not ask AI for a general view of your business. It runs structured diagnostic testing using a defined prompt pack, selected named AI models and a stated methodology. The results are then reviewed, scored and explained in plain English.
Every score should be traceable back to observed evidence, such as whether the business was mentioned, how it was described, whether it was recommended, whether claims were supported, and whether the next customer action was clear.
maesee starts as a consulting-grade diagnostic product used by Baselane Limited to produce practical AI Distribution Readiness reports.
Over time, it may evolve into a broader platform for monitoring AI visibility, recommendation behaviour, competitor signals and AI-friendly product knowledge.
For now, the focus is deliberately narrow: help businesses get a credible first read on how AI systems currently see them, and what they can do to improve.
A fast, evidence-based view of how AI currently finds, understands and recommends your business, together with the first practical actions to take.
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