Product
AI Distribution Readiness is about one question: when customers turn to AI to research, compare and decide, is your business ready to be found, understood and recommended?
It is the consulting proposition behind maesee. We work with businesses to assess where they stand today and improve how they appear inside the AI systems their customers increasingly rely on.
For two decades, the first question for most businesses was how to rank in search. The discipline that grew up around it, SEO, became a standard part of how companies invested in growth.
A similar shift is underway. Customers are starting their research inside AI assistants and AI-powered search. They ask for the best option for their situation, and the AI returns a short list of businesses it considers relevant, trustworthy and recommendable.
The business that is named, explained accurately and recommended has an advantage. The business that is missing or misunderstood does not get a second chance in that conversation.
AI Distribution Readiness may become the modern equivalent of SEO readiness. The businesses that prepare early are likely to gain an advantage in the next generation of digital distribution.
A new layer is forming between the customer and the business:
Customer → AI Assistant → Business
The first AI challenge for most businesses is not internal automation. It is visibility.
Before AI can recommend your business, or one day transact on a customer's behalf, it has to be able to find you, understand what you do and trust the information available about you.
We use the DURTA™ framework to assess readiness across five dimensions.
| Dimension | The question it answers |
|---|---|
| Discoverability | Can AI find your business? |
| Understandability | Can AI explain what you do accurately? |
| Recommendation | Will AI recommend you in relevant situations? |
| Trustworthiness | Can AI trust the information available about you? |
| Actionability | Can AI identify the next step for a customer? |
DURTA produces an AI Distribution Score out of 100, based on observed AI behaviour under controlled testing rather than opinion. maesee is the product that runs this assessment and turns it into a clear report.
The proposition scales from a fast first look to a full strategic engagement.
| Engagement | Focus |
|---|---|
| AI Visibility Check | A fast, light first look at how AI finds, describes and recommends you, with two or three practical recommendations. Ordered online and reviewed by a person. |
| AI Discoverability Snapshot | A focused consulting read with a basic score, visibility findings, your main gaps and quick recommendations. |
| AI Distribution Readiness Assessment | A full DURTA scorecard, competitor comparison, AI Product Fact Sheet and improvement roadmap. |
| AI-Mediated Distribution Strategy | A deeper engagement covering market assessment, AI journey design and the operating and product changes needed to compete. |
Most businesses start with the AI Visibility Check. At £199, ordered online and reviewed by a person, it is the simplest way to see where you stand and decide what to do next.
AI Distribution Readiness is relevant to any business whose customers research, compare or buy digitally.
That includes insurance, financial services, SaaS, professional services, marketplaces and product-led scale-ups.
It tends to matter most to founders, marketing leaders, product leaders and growth leaders who can see that customer discovery is changing and want to understand what it means for them.
This work gives you a credible, repeatable read on how AI systems currently find, understand and recommend your business, and a practical plan to improve it.
It is based on observed model response behaviour using a defined prompt pack, selected named AI models and a stated methodology.
It is not a way to control or guarantee what AI says about you, and it is not a definitive measure of how every AI system everywhere will behave.
It is an indicator of AI visibility and recommendation readiness, grounded in evidence you can see and act on.
maesee shows you where you stand, why, and what to do next.
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