Traditional discovery
Customer → search results → business websites → comparison → action.
The customer typically visits sources and does much of the comparison. Search can also surface answers and recommendations.
AI Distribution Readiness
AI is becoming part of how customers discover, compare and choose
AI Distribution Readiness is your business’s preparedness to be discovered, understood, recommended appropriately, represented reliably and acted on in AI-mediated customer journeys.
An additional route to the customer
The work of choosing is changing.
AI-mediated discovery
Customer need → AI-assisted synthesis and comparison → consideration → business or action route.
An assistant can explain trade-offs and suggest a next step. Customers may still use search and owned channels alongside it.
Commercial questions
Where could your customer journey lose momentum?
Missing
The business does not appear when a suitable buyer asks who to consider.
Misunderstood
AI describes the wrong offer, audience or use case.
Passed over
The business appears, but is not appropriately recommended for a good-fit need.
Misrepresented
Unsupported or inconsistent claims distort the customer’s understanding.
Dead end
A customer is sent to an unclear, unsuitable or unavailable next step.
Agent readiness
An agent cannot establish suitability or support safe initiation from the available information.
An evolving customer journey
From appearing to supporting action.
These are possible forms of customer interaction as capabilities develop. This journey visual is not the framework or a scoring funnel.
AI visibility
AI recommendation
AI routing
Agent-supported action
Businesses may support different parts of this journey at the same time. Safe user confirmation or a human handoff may be the appropriate action.
The diagnostic framework
Measure five conditions together.
Discovery
/20Does AI surface your business in relevant buyer scenarios?
Understanding
/20Does AI understand what you offer and who it is for?
Recommendation
/20Does AI recommend you appropriately, for the right reasons?
Reliability
/20Can AI represent your business accurately and reliably?
Action
/20Can AI move suitable customers towards the right next step?
AI Routing Readiness /10Agent Readiness /10
Make it observable
Find out where your business stands.
Digital diagnostic
AI Distribution Readiness Check
£495
Where do we stand?
- AI Distribution Score /100
- Five-dimension scorecard
- Buyer Behaviour and representative scenarios
- Selected competitive context where observed
- Concise Agent Readiness /10
- Key findings and priority actions
- Digital report with methodology and confidence
The £495 Check fee is credited in full towards the Assessment.
Explore what is includedFull diagnostic · Expert-led
AI Distribution Readiness Assessment
Scope and pricing are agreed around your business and the questions you want the Assessment to answer.
Why are we performing this way, how do we compare and what should we change?
- Full five-dimension interpretation
- Richer Buyer Behaviour and full Competitive Intelligence
- Detailed Reliability, Action and Agent Readiness
- AI Product Fact Sheet and detailed recommendations
- Expert interpretation as agreed in scope