Search visibility
Often measured through query results, impressions, positions and clicks. Search systems can also synthesise answers and help people compare options.
Learn · AI visibility
Can AI find your business when customers ask who to consider?
AI visibility is whether your business appears in AI-mediated discovery and consideration. It is an observable part of AI Distribution Readiness.
Consideration starts somewhere
See whether you enter the conversation.
A company-blind starting point.
Buyer Simulation scenarios begin with a customer need, not your company name. Observed appearances, shortlist inclusion and top-three presence show what happened in those scenarios.
Recommendation in scenarios where the business is suitable asks a different question: was the business actively put forward as suitable? A mention alone does not establish that.
Context matters.
A result belongs to the named model, channel, date and scenario. Rephrasing, retrieval access and model changes can alter the answer.
Presence counts are diagnostic indicators, not a universal ranking or a measure of every customer interaction.
Search and AI
Related sources of discovery, different observations.
AI visibility
Observed through whether the business appears in an assistant’s response to a relevant buyer need. AI may synthesise sources, compare options or recommend a provider. Search position alone cannot answer this question.
AI Distribution Readiness
AI visibility is the start, not the whole picture.
Visibility is an important external signal. Understanding, appropriate recommendation, reliable representation and useful action routes also matter. These are related conditions, not ordered dependencies.
Discovery
/20Does AI surface your business in relevant buyer scenarios?
Understanding
/20Does AI understand what you offer and who it is for?
Recommendation
/20Does AI recommend you appropriately, for the right reasons?
Reliability
/20Can AI represent your business accurately and reliably?
Action
/20Can AI move suitable customers towards the right next step?
AI Routing Readiness /10Agent Readiness /10