Insights

Ideas and practical thinking on AI Distribution Readiness, AI-mediated discovery and how businesses can prepare for a world where customers increasingly ask AI what to do next.

Featured insight

13 June 2026 · Paul Finegan

Five questions to ask before AI starts recommending your competitors

If your customers are starting to ask AI for recommendations, these are the questions worth answering now, while you still have time to act on the answers.

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13 June 2026 · Paul Finegan

From search to AI-mediated discovery: what is actually changing

Search is not disappearing, but a new layer is forming on top of it. Understanding what changes, and what does not, is the difference between reacting and preparing.

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13 June 2026 · Paul Finegan

The first AI transformation challenge is visibility, not automation

While businesses focus on how to use AI internally, their customers are quietly changing how they choose. The first AI challenge is not automation. It is being seen.

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If AI was asked about your business, what would it say?

maesee shows you where you stand, why, and what to do next.

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