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Methodology note

Last updated: June 2026

maesee assesses AI Distribution Readiness™ by testing how AI systems respond to realistic customer research, comparison and decision scenarios.

The output is designed to be a practical diagnostic indicator. It helps a business understand whether AI can find it, explain it, recommend it, trust the available information and identify a useful next step.

It is not a guarantee of future AI behaviour, and it is not a definitive ranking across all AI systems.

What maesee looks at

maesee uses the DURTA™ framework to structure the assessment across five dimensions:

DimensionWhat it asks
DiscoverabilityCan AI surface the business in relevant situations?
UnderstandabilityCan AI explain what the business does clearly and accurately?
RecommendationDoes AI present the business as a suitable option for relevant customer needs?
TrustworthinessAre AI responses about the business accurate, consistent and supported by available evidence?
ActionabilityCan AI identify a clear next step for a potential customer?

How to interpret the results

maesee reports are based on observed model behaviour within a defined test scope. That means the findings reflect what was seen during the assessment, using the stated test conditions at that point in time.

AI systems change. Their responses can vary across models, interfaces and dates. For that reason, maesee results should be read as a diagnostic signal, not as a fixed or universal measure.

Evidence, not opinion

maesee is designed to avoid vague AI opinion. Findings are grounded in observed responses, available website evidence and structured review.

The aim is to identify practical gaps a business can act on, such as unclear positioning, weak category signals, missing proof points, inconsistent product information or unclear customer journeys.

What maesee does not claim

  • maesee does not claim to control what AI systems say.
  • maesee does not guarantee that a business will be recommended.
  • maesee does not measure every AI system or every possible customer question.
  • maesee does not replace SEO, content strategy, brand building or customer research.

Instead, maesee provides a focused read on AI visibility, understanding, recommendation behaviour, trust signals and action readiness within the tested scope.

Why this matters

Customers are increasingly using AI assistants to research, compare and decide. Before they visit a website or speak to a sales team, AI may already be shaping what they understand and which options they consider.

maesee helps businesses see where they stand in that new discovery and recommendation layer, then identify the practical improvements most likely to help.

See how AI sees your business

Order an AI Visibility Check for a practical first read on how your business appears in AI-assisted research and recommendation scenarios.