Terms of Use

1. About this website and our services

This website provides information about maesee and the AI Distribution Readiness diagnostics offered by Baselane Limited. maesee is a diagnostic tool that tests observed AI response behaviour to assess how well AI systems can discover, understand, recommend, trust and act on information about a business.

2. Using this website

You may use this website for lawful purposes and in a way that does not infringe the rights of others or restrict their use of the site.

You must not:

• Use this website in any way that is unlawful, fraudulent or harmful
• Attempt to gain unauthorised access to any part of the website or its underlying systems
• Transmit any unsolicited commercial communications
• Use automated tools to scrape, copy or extract content from this website without our permission

3. Diagnostic services and limitations

This section is important. Please read it carefully.

maesee diagnostics test observed AI response behaviour using a defined prompt pack, selected named AI models and a stated methodology. Results are expressed as an AI Distribution Readiness indicator based on repeatable observed model response behaviour.

The diagnostic is not:

• A definitive measure of how all AI systems describe, discover or recommend any business
• A guarantee of commercial outcomes, increased visibility or AI-generated recommendations
• A prediction of future AI behaviour or model updates
• A claim about how consumer-facing AI products will behave in real user sessions

Scores and findings reflect observed model behaviour under controlled testing conditions at the time the audit was run. AI model behaviour can change. Results should be interpreted as a readiness indicator, not a fixed ranking.

Baselane Limited is not responsible for any business decisions made on the basis of a diagnostic report. Clients are responsible for how they act on the findings.

4. Intellectual property

All content on this website is owned by or licensed to Baselane Limited, including but not limited to:

• The maesee name and product
• The DURTA scoring framework, methodology and prompt packs
• All text, graphics, layout and other materials on this website

You must not reproduce, distribute, modify or create derivative works from any content on this website without our written permission.

The DURTA framework, scoring methodology and prompt packs are proprietary to Baselane Limited. Nothing in these terms or in a diagnostic engagement transfers ownership of that methodology to you.

Diagnostic reports produced for clients are provided for the client's internal business use. They must not be resold, republished or used to create competing products or services without our written consent.

5. Limitation of liability

To the fullest extent permitted by law, Baselane Limited excludes liability for:

• Any loss of profit, revenue, business or data arising from use of this website or our services
• Any indirect or consequential loss
• Any inaccuracy, error or omission in website content
• Any reliance placed on diagnostic results beyond their stated scope and limitations

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or any other liability that cannot be excluded by law.

6. Third-party links

This website may include links to third-party websites. These links are provided for your convenience. We do not control those websites and are not responsible for their content or practices.

7. Changes to these terms

We may update these terms from time to time. The current version will always be available on this website, with the date it was last updated shown at the top. Continued use of this website after an update means you accept the revised terms.

8. Governing law

These terms are governed by the laws of England and Wales. Any dispute arising from these terms or your use of this website will be subject to the exclusive jurisdiction of the courts of England and Wales.

9. Contact

For any questions about these terms, contact us at info@maesee.com.

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